If you want to be the best at something, there’s no room for waiting on something great to happen. Why are influencers so successful? It’s because they aren’t afraid to get themselves out there and give the people something fun and new to sink their teeth into. When you start to think outside of the box and enlist the help of other people as creative and brave as you are, that’s when the magic starts.
It’s always a challenge for small influencers to get the attention of established influencers. Collaborating should always be at the top of everyone’s list and is the best strategy for growing your brand, but it can be hard. You have to figure out how to get their attention. Offer them something they need! Do anything you can. Don’t wait – start right away!
Where would any influencer be without their massive community or impressive networking skills? When it comes to building a great following or promoting yourself and the work that you do, social collaboration is key. Not only is this a great way to bring in fresh and new things, it’s great fun! You get to make new connections (there’s no such thing as too much! In fact, too little could kill you) and more importantly, reach brand new audiences! So, how to collaborate with other influencers? There are so many ways for you to get the ball rolling.
But, I’ve put together a list of the best ways to collaborate with other influencers to help you get started.
1. Guest appearances
Appearing in the online content of your fellow influencers is a great way to reach new audiences. Whether it’s co-hosting a webinar or making a brief appearance in a video clip they’ve posted, it’s a great way to promote yourself and to tap into the market or following of your partner. You can offer your expertise to your partner so that it’s a win-win situation!
2. Fun interviews
Basic interviews are a thing of the past. It’s 2017 and everyone knows that the best way to reach impressive engagement is by making everything as fun and light as if it were just a couple of good friends hanging out. The most casual, funny, candid, and laid back interviews are the ones that are replayed, shared, and talked about. None of that forced stuff.
3. Awesome giveaways
Who doesn’t love giveaways? It’s like Christmas came early every time our favorite influencers hold their giveaways. Not only is it a great way to interact with followers, but your engagementwill skyrocket and you’ll gain higher reach. If you thought having one influencer hold a giveaway was great, imagine a whole bunch of them holding it together! That’s quadruple the amount of awesome free stuff and a chance to get to know each and every influencer who’s part of the whole thing. Win-win, I’d say.
In every influencer’s bible is a list of commandments, one of them being “thou must ALWAYS do a shout out!”. Nothing says camaraderie better than having each other’s link on your respective websites, or saying a few nice things about them on your platform. Whether it’s posting their links on your blog or featuring them on your instastory, there a lot of ways to go about it. Explore and have fun!
Crowdsourcing is a great way to relate to specific audiences or niche markets. Simply posting a question online can generate thousands of responses. Using crowdsourcing boosts engagement and promotion. It allows millions of people and other influencers to get in on the fun of answering and bonding over mutual interests. In fact, crowdsourcing in itself is another way of creating fresh content on your site every now and then. It is an effective tool in bringing in activity and new audiences.
6. Group Collaborations
Seeing influencers in pairs isn’t a rare sight in the world of social media, but nothing excites viewers more than seeing a large group of their favorite influencers on board an exciting new project. A group collaboration can open the door to so many opportunities such as sponsorship deals, and new followers.
7. Creating fun online content
Videos make up 70% of search results all throughout the world wide web. They drive awareness and boost promotion. Creating fun videos with fellow influencers increase engagement, and inspire action. Fun videos like challenges, pranks, and other comedy-fueled skits are always popular among the web. Utilize them!
8. Being part of a Mastermind group
As funny as it sounds, this isn’t some little club for evil geniuses. A mastermind group is an exclusive alliance for influencers to share all their trade secrets with each other. Mastermind groups also encourage other professionals who excel in certain fields to share about their experiences, and any other lessons that can be of use to the community.
9. Round-up post
Round-up posts are awesome because they save people time and effort from having to look up every little detail. Round-up lists like “10 Things I Learned From Manila’s Best Bloggers” or “The 25 Influencers You Need To Follow” are examples of successful collaborations and effective marketing strategies. It’s a sure fire way to network with some of the best in the business. You also drive traffic to your website!
10. Product Reviews
Reviewing the products of fellow influencers is a great way to draw attention toyour website. Someone’s opinions on whether or not a popular influencer’s product is worth it is every bit as juicy as a slab of steak.
11. Holding a contest
Engaging your followers and the followers of your collaborator in a fun contest that everyone would be interested in is a great way to stay socially relevant.Fun challenges like “best #ootd” or “funniest prank video” can get your ratings up and bring in new followers.
12. Co-teaching a workshop
Collaborations do more than just push brand awareness and increase engagement; they’re great for making a quick buck too! Workshops are a great way for fans and followers to learn first hand from their favorite influencers. Both the influencer and the follower get to interact, the influencer earns, and his brand levels up. Doesn’t get any better than that.
13. Giving each other presents!
Big fashion and beauty brands are notorious for gifting their best sellers to popular fashion bloggers. Because it’s a gift, these influencers don’t feel pressured to write or post anything that would make it look like a paid or forced ad. Free gifts actually have a higher chance of being uploaded and promoted more than paid ones are. For aspiring influencers who dream of collaborating with established ones, you might want to consider gifting.
14. Hosting a party together
Who doesn’t love a great party? Parties are always a great way to unwind, come together, and leave the stress behind. Parties are more than just fun, they’re used as important tools for networking too! There are so many ways you can meet and swap contacts with interesting and influential people. If two influencers co-host a hot party, you can expect a large number of followers and fellow influencers to come through. You get to party AND to socialize and network with the best of the best. What’s not to love?
15. Doing business together
Whoever said fun and profit didn’t mix clearly didn’t know how to strike the perfect work/life balance. Business is another way on how to collaborate with other influencers. Investing in a self-owned business is a great way to start making money for the coming years ahead. When you partner up with someone as influential or talented as you are, the chances of the businesses doing well is going to double. Take advantage of your branding and following. You’d be surprised at just how fast things start to move.
16. Be part of charity events
Let that heart of gold shine! People love seeing a different part of you that you don’t normally share with the world. If an influencer does things as fulfilling as charity events and other events that make the world a better place, well….who wouldn’t want to support that? It’s a great way to show the world just how multi-faceted you are and how you can care about things as important as helping people or saving animals. It’s also a great way to get in touch with other audiences and connections. Win-win.
17. Get in on big endorsement deals
Your media-kit is your best friend! Send it to respectable companies and big brands. You could be selected as their newest partner. Don’t be afraid to put yourself out there. If you know there’s an upcoming project that’s going to mean serious business, do all the necessary steps to make sure you become the obvious choice. Need an extra boost? Collaborate with other influencers to get the job done! The more the merrier. Bring all your influencer friends together and create a group media kit that shows the company what mileage you can give them and what you expect in return. When a bunch of small influencers band together, you reach more people together.
Sometimes it’s easy to forget that it takes a long time for influencers to get to where they are now. Careers aren’t born overnight, and neither are solid relationships. Strong relationships require trusting each other and being completely confident in each others’ skills and attitudes. No one wants to be identified with someone that does a lousy job at what they do.
Finding the perfect people to collaborate with isn’t impossible! All it takes is hard work and dedication to build great connections and an even better following. These tips on how to collaborate with other influencers are just the beginning. You’d be surprised at just how far you’ll go!